HomeNews & IdeasPerspectivesGeico falls into third place behind Allstate

Geico falls into third place behind Allstate

Geico falls behind Allstate in Personal Lines revenue although it remains a dominating third in Auto. Has Geico’s low-cost direct auto business strategy has reached its natural limit? We believe that in the future successful carriers will be able to profitably sell through all channels.  To do so carriers need to get much better at automated risk selection at POS.


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