JD Power recently reported some surprising news: 47% of all auto policies are now transacted digitally, with another 17% through call centers. That means 64% of the market is happening without a traditional agent. This isn’t disruption on the horizon—it’s a tidal wave of change happening right now.
With few exceptions, carriers are unprepared for this shift because they lack the ability to detect the digital signals that indicate excess risk in transactions, much less intervene to eliminate them before the policy is bound. This means the industry will either suffer rising losses or fight for a share of a dwindling non-digital market. Something must change. And soon.
Digital is not just a sales channel—it’s a high-velocity, high-risk underwriting environment. The carriers winning in this space didn’t get there by chance. They got there by building what we call ‘Digital Armor’: scalable, intelligent systems that can detect risk, flag fraud, and resolve these issues in real time, before bind.
One company that has mastered this process is Progressive. Their growth and substantial underwriting margins show it. If they can do it, so can you. The key is to get started and recognize that you need tools that let you detect the digital signals indicating problem risks and allow you to intervene and resolve them during digital transactions.
That’s where VeracityID comes in.
VeracityID’s idFusion™: Essential Armor for a Digital Future
idFusion™ gives you the visibility, precision, and control to compete confidently at speed—across any channel.
Here’s what Digital Armor really looks like:
- Pre-bind risk detection: Catch rating errors, hidden drivers, pre-existing damage, and other loss indicators before the policy binds—across direct, IA, and call center channels.
- Behavioral pattern analytics: Surface intent-based risk signals across your book—quote manipulation, multi-policy hopping, and inconsistent disclosures.
- Entity resolution & household risk detection: See the full picture—linked individuals, associated policies, prior fraud behaviors—without relying on outdated third-party data dumps.
- In-transaction issue resolution: All of this insight is only useful if it can be applied during a digital transaction, before the risk is bound.
- Post-bind exception management: Missed something? Don’t worry—we didn’t. Our platform monitors bound policies for hidden risks that emerge after bind. You can still act—proactively, with data.
- User composable: Build what you need, when you need it without IT’s intervention. Our system lets non-IT team members design, test, and implement solutions without the cost and lead time of the IT organization.
- Real-time workflow integration: Whether you’re embedded in a direct channel or quote-in-hand with a broker, VeracityID fits seamlessly—no rip-and-replace. Think bolt-on precision, not backlogged IT.
- A library of existing solutions: Don’t reinvent the wheel! Chances are idFusion™ has already solved the problem, which means you only have to adapt it to your needs.
VeracityID’s idFusion™ gives you the digital armor to close that gap—not in two years, not after a platform overhaul—but now. Because digital is no longer a disturbing trend. It’s the battlefield that carriers will increasingly live or die on.
