HomeNews & IdeasNewsSuperior risk selection lets Progressive grow consistently

Superior risk selection lets Progressive grow consistently

P&C Specialist has a wonderful animation that illustrates how much better Progressive’s market share performance has been than other top ten players over the last decade. The competition’s growth tends to fluctuate as the the rate cycle flips from profit to loss and back again. By contrast, Progressive shows consistent growth because its profitability is far more consistent and positive. Most carriers yo-you between using low rates to grow fast and then slamming on the brakes when losses mount. Through superior risk selection Progressive has avoided much of this start and stop behavior. It’s very noticeable in this ten year animation and the benefits definitely show over time. Worth a look.


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